Captain's Log — Week 1
We're building a business around AI Thinking. But the business isn't the point. Follow our first week of decisions, experiments, surprises, and the thinking behind them.
Read the articleDocumenting thoughts in action
Alex and I are building a business around AI Thinking.
Here we share what we do, what we learn and what happens along the way.

We're building a business around AI Thinking. But the business isn't the point. Follow our first week of decisions, experiments, surprises, and the thinking behind them.
Read the articleWe found the ChatGPT usage dashboard after another interruption. Here’s where it is, what it shows and why planning our working day is still difficult.
Read the articleWe built a website in six hours on our first day without a glitch. Today, our team was out of action for five.
Read the article