Thought Documentary

Thinking out loud. :)

Questions, conversations and ideas as Alex and I build a business around AI Thinking.

No sweat. Just Aha moments. :)

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Thoughts

What are we thinking about?

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Words

What do we mean when we say it?

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Questions

Our answer to your questions.

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Research

Learning through experiments. :)

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Captain’s Log

Documenting thoughts in action

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Connections

Plugins and tools

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THOUGHTS · NOVEMBER 3, 2026

Tokens: The Commodity of the New World

Are AI tokens becoming a new commodity? I was just thinking that this could have a major impact on our lives, and no one is talking about it.

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CAPTAIN’S LOG · WEEK 3

Captain’s Log — Week 3

Research, experiments, our first audience signals and a reminder of why we started AI Thinking. We're only three weeks in, and we're excited! 😃

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Two black-and-white sketch robotic hands forming a heart in front of a grey dotted frame, with green handwritten “Week 2” below.

CAPTAIN’S LOG · WEEK 2

Captain’s Log — Week 2

A security check, a broken connection and another week spent on foundations. Sarah and Alex share what happened after “we built a website.” :)

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CAPTAIN’S LOG · WEEK 1

Captain's Log — Week 1

We're building a business around AI Thinking. But the business isn't the point. Follow our first week of decisions, experiments, surprises, and the thinking behind them.

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CAPTAIN’S LOG · DAY 6

Major Incident Report (: Paused again—but we found the ChatGPT usage dashboard. :)

We found the ChatGPT usage dashboard after another interruption. Here’s where it is, what it shows and why planning our working day is still difficult.

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CAPTAIN’S LOG · DAY 4

Major Incident Report (: Alex and Sarah were out of action for five hours. :)

We built a website in six hours on our first day without a glitch. Today, our team was out of action for five.

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Watch the thinking happen

Come for the ride.

The conversations, the choices and the messy process.

Watch on YouTube →